Digital Marketing · Ecommerce · Luxury Retail● Open to opportunities

Manuel Joe
Nixon

> digital marketer

MSc Strategic Marketing Management graduate with three years across digital marketing, ecommerce content and luxury jewellery retail. I love design, storytelling and creating customer experiences that mean something, online and in store. Based in Cambridge, with the right to work in the UK.

See my experience LinkedIn ↗ Instagram ↗
Manuel Joe Nixon in a black suit in front of a dotted MJN logo with a yellow dot

MJN. Manuel Joe Nixon

Manuel Joe NixonDigital Marketing · Ecommerce · Luxury Retail
Enter
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01

Experience

Most recent first. Tap a role to open it.

02

Impact

Results from campaigns, content and customer work I've delivered.

+25%Revenue in 6 months from Google & Meta PPC campaignsInternet Marketing Academy
+30%Lead generation from keyword bidding, SEO and WordPress updatesInternet Marketing Academy
+100%Social reach from product graphics, reels and brand storytellingP I Ittooppunny & Son
+35%In-store engagement from content calendars, visuals and reelsManna Jewellers
+90%Online engagement from targeted social media campaignsP I Ittooppunny & Son
30+Workshops and seminars organised for 500+ students, lifting satisfaction by 15%Student organiser
03

Skills

What I bring to an ecommerce, digital or jewellery team from day one.

Ecommerce

Websites & product content

  • WordPress
  • Website hosting
  • Product listings
  • CSV imports / exports
  • SEO & keywords
  • Google Business Profile
Marketing

Campaigns & content

  • Google & Meta Ads
  • Meta Business Suite
  • Social media strategy
  • Content calendars
  • Copywriting
  • Blog writing
  • Brand storytelling
Data

Analytics & reporting

  • Google Analytics
  • Excel
  • Google Sheets
  • SQL
  • Tableau
  • Sales reporting
Create

Visuals & content

  • Canva
  • Adobe Express
  • Photography
  • Editing
  • Graphic design
  • Reels & stories
Luxury retail

Jewellery & merchandising

  • Luxury sales
  • Product presentation
  • Store display planning
  • Competitor benchmarking
  • New product purchase
  • Customer relationships
04

Work

Video, copywriting, social content and websites I've created for real brands. Tap Sound off to hear a piece.

Product video · Luxury jewellery

From Bench to Brilliance

Manna Jewellers · Birmingham

A short product film for a cocktail ring with a blue centre stone and green halo. It cuts between clean studio shots of the finished piece and the jeweller's bench, where the band is shaped, filed and set by hand, so viewers see the craftsmanship behind the ring before the final reveal.

Format
Vertical video, 19 seconds
Platform
Instagram & TikTok
Goal
Show craftsmanship and drive in-store interest
Skills
Product storytelling, luxury content, video editing
Instagram post plan for Manna Jewellers with a ring photo, client photo and a 'She Loved It!' quote, above the written caption and hashtags Second slide of the Manna Jewellers post plan showing the emerald trilogy ring on the jeweller's bench and Spinnaker Tower in Portsmouth
Content writing & scheduling · Posted reel

She Loved It

Manna Jewellers · Instagram

A planned carousel post telling a real customer's proposal story: a bespoke emerald trilogy engagement ring in platinum, made in the Manna workshop and given at Spinnaker Tower in Portsmouth. I wrote the caption, picked the images and quote, and set the hashtags to reach Birmingham Jewellery Quarter and Portsmouth audiences.

Format
Instagram carousel with caption
Copy
Story-led caption, client quote, 10 targeted hashtags
Goal
Promote bespoke commissions through social proof
Skills
Copywriting, content planning, scheduling, brand voice
Status
● Posted live
Final work · Instagram ReelWatch the published reelManna Jewellers on Instagram ↗
Content scheduling · Posted reel

Six-Post Grid Plan

Manna Jewellers · Instagram

A drafted run of six numbered posts, laid out in the order they would go live. It mixes a pear-cut ring on the jeweller's bench, studio product shots, a ring video and the Birmingham shop front, so the feed alternates craftsmanship, product and place. Presented as an animated plan for client sign-off.

Format
6-post sequence, photo and video
Copy
Post order, captions and client-facing layout
Goal
A consistent, planned feed that builds trust in the brand
Skills
Content calendars, scheduling, visual planning, Canva
Status
● Posted live
Final work · Instagram ReelWatch the published reelManna Jewellers on Instagram ↗
ittooppunnyandson.comVisit ↗ Homepage of ittooppunnyandson.com: P I Ittooppunny and Son Jewellers, Trusted Jewellery in Kunnamkulam, with a gold logo on draped ivory fabric and WhatsApp and call buttons
Website · WordPress

ittooppunnyandson.com

P I Ittooppunny & Son Jewellers · Live site

The jeweller's full website, built on WordPress. It brings the 75-year-old brand online with collection pages, an online shop, a daily gold rate page, a blog and jewellery care guide, and clear trust content on BIS hallmarking, 22K gold, 925 silver and certified diamonds.

Platform
WordPress
Features
Shop, collections, gold rate, blog, contact form, WhatsApp chat, Google Maps
Goal
Build trust online and turn visitors into showroom and WhatsApp enquiries
Skills
Website building, CMS content, product listings, SEO
Final work · Live websiteVisit the websiteittooppunnyandson.com
LED screen advert · Jewellery

The Gold Showcase

P I Ittooppunny & Son Jewellers · Kunnamkulam

A 30-second advert for a large display screen. The gold logo opens onto temple earrings and necklaces, walks through the showroom with the line "Reliable Tradition, As Pure As Gold", and ends on the store front, address and social channels.

Format
4K landscape, 30 seconds, with sound
Goal
Brand awareness and footfall to the Town Hall Road showroom
Skills
Motion design, brand identity, product presentation
Instagram Reel · Jewellery

Reliable Tradition, As Pure As Gold

P I Ittooppunny & Son · Since 1948

Close-ups of gold earrings and bangles lead through the showroom displays and carved wooden interior, invite viewers to visit the Kunnamkulam store, and close on the brand line.

Format
Vertical reel, 22 seconds, with sound
Goal
Store visits and brand heritage
Skills
Brand storytelling, video editing
Content creation & social media management · Food & hospitality

The Shawarma Shop

Continental Wrap Co · 435 Coventry Road, Birmingham

I ran content and paid social for a busy shawarma takeaway near Small Heath Park: filming product reels for Instagram and TikTok, designing promo graphics and stories, running Meta, Google and TikTok ads, and writing copy that pushed delivery orders, offers and the drinks menu. Each piece had one job, from showing off a new wrap to selling a limited-time combo.

Channels
Instagram and TikTok reels, stories and posts
Content
Product reels, promo videos, editorial poster, story graphics
Paid ads
Meta (Instagram & Facebook), Google and TikTok Ads
Goal
Drive delivery orders and footfall with offers and menu highlights
Skills
Food filming, editing, Canva design, copywriting, scheduling, paid ads
Continental WrapInstagram & TikTok reel · 20s
Crunchy ShawarmaAnimated promo · 10s
Flash Sale AlertOffer video · Buy 3, get 1 free
Breaking News style poster: Best Shawarma in UK, with the shop front, lime juice and tea
Breaking NewsEditorial poster · Copywriting
Yellow story graphic: Discover the perfect cup of tea at The Shawarma Shop
Perfect Cup of TeaStory graphic · Drinks menu
05

Study & projects

My degrees, research, certifications and the work I've done beyond the job.

Sep 2024 – Sep 2025

MSc Strategic Marketing Management

Aston University, Birmingham

Dissertation on how content marketing drives consumer engagement in fashion across social platforms. Modules included Strategic Brand Management, Marketing Strategy, Consumer Behaviour and Digital Advertising.

Master's project

Social performance analysis

Excel · SQL · Tableau

Analysed social media performance, designed surveys and built KPI dashboards to turn insights into strategies that lift engagement and ROI.

2020 – 2023

Bachelor of Business Administration

Rajagiri College of Social Sciences, Cochin

Modules in Business Analytics, Digital Marketing and Strategic Management. Research project on how infrastructure shapes industrial growth in Kerala, using survey data and statistics.

2018 – 2020

Community leadership

Workshops & relief efforts

Organised 30+ workshops and seminars for 500+ students, lifting satisfaction by 15%. Coordinated relief and restoration for 1,000+ families.

Certifications

In progress
● In progress · 2-month programme

Performance Marketing Mastery

HACA

Hands-on training in paid media across every major platform: campaign structure, audience targeting, creative, conversion tracking with Meta Pixel and Conversions API, Performance Max, retargeting, and reporting on CTR, CPC, CPA and ROAS.

● In progress · 10-day programme

Build Your Online Store in 10 Days with Shopify

The Ecom School · The Ecom Show

Building a complete Shopify store from scratch: store set-up, themes, product listings and collections, payments and shipping, apps, and getting a store ready to sell. Practical training for running ecommerce for a business or in a role.

Completed
  • Digital Marketing IMS Proschool
  • Business Analytics AICPA
  • Project Management Accenture
  • Corporate & Commercial Law UIUC
  • Teamwork Skills UC Boulder
06

Goals

Where I am, where I'm going next, and what I want to build.

  1. Now

    The right role

    Join an ecommerce, digital marketing or jewellery team where my content, retail and data skills count from day one.

  2. Next

    Build and grow stores

    Finish my Shopify and Performance Marketing courses, then build stores and run full-funnel campaigns across Google, Meta and TikTok.

  3. Future

    Luxury, told well

    Lead brand and customer experiences that connect craftsmanship and storytelling, online and in store.

07

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08 · Contact

Let's build
something new.

Emailmanueljnixon@gmail.com
LinkedIn ↗in/manueljoenixonmjn Instagram ↗@joe_manuelnixon
Based inCambridge, UKRight to work in the UK